How We Work

Identify Goals & Strategize

Wanton Brainstorming

Services

• Strategy and Planning – create a custom plan for you, addressing the areas in which you need help, whether it’s with branding, publicity strategy, or positioning you for speaking engagements, sponsorship deals or other opportunities.

• Press Release Writing and Circulation – write and distribute press releases through news wire and our direct media contacts Press Kit

• Creation – write and lay out biographical and promotional information about you, your company or organization Media

• Analysis – print, radio, TV, web, social media (blogs, viral video) – we evaluate which media will reach your target audiences most effectively.

• Research – thorough competitive analysis to help position your company or product correctly

• Branding and Image – develop and carry brand image throughout promotional materials and media pitches

• Messaging – develop key message points for each target audience

• Media Training – mock interviews, message refinement, confidence building and relaxation techniques to make you shine in interviews

• Naming – memorable, unique names for your products and services

• Taglines – A great tagline can help tell the story of who your company is, what you do or what separates your product from the pack.

• Product Ideas – line extensions or new product ideas to help generate more income or increase visibility

Publicity

We employ:

• State-of-the-art media databases – to gain access to producers and reporters nationwide – from major media outlets to local media to trade journals; small town radio shows to bloggers/social networks and TV stations – we’ll develop a media list that will reach all of your target audiences.

• Efficient online news wire distribution of press releases – to get your message out to millions of people quickly. (We also do e-mail and fax blasts of any size).

• Electronic tracking tools – to capture press clippings, which you can use to generate awareness, refine your identity and support your sales team’s efforts to sell to retailers or wholesalers.

• We receive queries from journalists and producers who call upon us to recommend our clients and their products for inclusion in their news stories. We also search editorial calendars to find opportunities to fit clients and their products into upcoming articles.

• One vital way we help clients: providing them with immediate feedback we receive from the media in order to help them re-position a product or re-strategize, if necessary.