Twitter | Lisa Elia PR

Whether you like it or not, social media is a must in business today, and it doesn’t have to be a time suck. You don’t have to share things on Twitter like, “Ugh, need coffee” if that’s not your brand. It’s definitely not my brand: I think my people are too busy to care about things like that so I only share what I think will be useful, interesting or inspiring. Twitter is actually a very useful tool to help you build your brand, extend the reach of your press releases and other … [Read more...]

What a Little Bird Told Me

This photo is of a little bird that landed on our balcony and tweeted loudly enough to wake us up on our first morning in Waikiki, a few months ago. We opened the drapes and saw him looking at us, tweeting for food, we assumed. We gave him some bits of muffin and he quickly ate them. He came back the next day and he brought a friend. We fed them both. The next day there were four birds eating the muffin bits we put out for them. Apparently, the word was spreading: we were providing excellent … [Read more...]