Before you hit SEND, Choose Your Communication Method Wisely

April 20, 2012 By 4 Comments
Miscommunication

Have you ever received an angry response to an email you intended to be neutral or even nice? Or, have you sent a text thinking it would be quicker than a phone call or email, but what resulted was an hour of thumbing messages back and forth. A colleague called me a couple of weeks ago and she was distraught because a client had let her firm go after receiving an email that she’d sent. Apparently, this client was demanding more of her and her firm than they were contracted to receive, so … [Read more...]

Free News Wires

February 15, 2012 By 9 Comments
Press

One question I get a lot is, “what do I do with my press release once I have written it?” One of the first things I recommend doing is to post your press release on a very effective news wire, such as Marketwire or PR Newswire. You can also post your news release on many of the free news wires. I’ve created a list for you below. Have you distributed your press releases on any free sites or paid sites? If so, I'd love for you to share your experiences below. Or, if you haven't what's … [Read more...]

How to Handle Requests for Free Consultations

January 23, 2012 By 204 Comments
Woman-looking-thoughtful-newsletter-1-23-12

Do you ever receive those calls or emails from people who say, “I just want to pick your brain about...”? Just the phraseology is a bit invasive, isn’t it? Really, who wants someone picking their brain? Sometimes people dress up these requests with an offer for lunch or dinner or something else, so before you agree to a meeting, be sure you know what you’re going to discuss at your meeting. If you’re a coach or service provider, when someone wants to pick your brain, essentially … [Read more...]

The 5 Ws of Your New Year

December 27, 2011 By Leave a Comment
W

You have probably heard that when writing a press release, you should start with the “who, what, where, when, why (and sometimes how)” of your story. These are often referred to as “the 5 Ws”. What if you start your new year the same way? I’ve written a list of questions that will help you create “The 5 Ws of Your New Year”. Get yourself into a quiet place, grab a pen or keyboard and let your imagination and dreams guide your answers to these questions: 1.      Who will … [Read more...]

Bring Out the Bling in Your Business

December 21, 2011 By 6 Comments
diamonds

  DON’T BURY YOUR GOLD: As you work in a specific field for any number of years, it’s easy to take for granted all the golden nuggets of information you’ve accumulated over the years. Don’t assume that others know everything you know. Many people need the information and products you have to share and they will pay well for them. Put your golden nuggets out there for the world see!   STRING YOUR PEARLS: A single pearl is beautiful, but when you string them together you … [Read more...]

Giant Leap or Baby Steps…Use the STAR Method to Decide

December 14, 2011 By Leave a Comment
Leaping-person

There are so many messages going around about how you MUST take giant leaps in your business, but I don’t necessarily agree that this is the truth for everyone, at all times. Sometimes, in certain areas of your business giant leaps are necessary, whereas in other areas you may need to take baby steps at this moment. I created The STAR Method™ because many people ask my advice about what to do when and where they should focus their energies. You can use The STAR Method™ for making … [Read more...]

Success Is in the Details: Are You Managing Yours Well?

December 9, 2011 By Leave a Comment
Lisa Elia

This is the time of year when some people start to pull back and relax a bit, while others are planning for a successful 2012. A great strategy, with specific action steps, is what leads to success. Mindset and goal setting alone won’t do it: you need to take the right ACTIONS with the right mindset to achieve success in business. There are so many people talking about how to achieve success and how to market, but I find that a lot of people need help organizing all the information and … [Read more...]

Do you do what you tell your clients to do? Why I’m finally doing more PR for myself.

July 8, 2011 By Leave a Comment
LisaElia-8-11

Do you do what you tell your clients to do? Listen to this recording to find out why it’s so important. [audio:http://lisaeliapr.audioacrobat.com/download/aa686a3a-c15e-9e21-ac0f-5bfb8fc66d57.mp3] Or CLICK HERE to Download the recording to your computer. Although we submit information in response to media queries on a daily basis for our clients, two days ago I finally started submitting some of my information and ideas to queries I found on HARO (www.helpareporter.com) and … [Read more...]

The 5 Ms of Business Success

May 16, 2011 By Leave a Comment
5 Ms of Business Success

Over the years, I’ve studied what has made some people multi-millionaires or billionaires. I’ve also reflected on how I started my own business with a few hundred dollars of start-up capital and built it into the thriving business it is today, and what is making the difference in getting us from a multiple six-figure company to one that will bring in seven figures this year. This is how I created the 5 Ms of Business Success. This is a simple explanation of it, and there’s much more to … [Read more...]

The Guru in Your Gut

April 5, 2011 By Leave a Comment
Young woman lying in grass with flowers

Many of us turn to mentors, coaches, authors, experts and teachers when we need to make decisions. This can be empowering and allow us to draw upon the brainpower of those with superior experience or skills. The thing we want to avoid is blindly following anyone. Have you ever heard someone recite to you verbatim what their guru says about just about everything? While consulting others can bring us perspective, wisdom and objectivity, don’t forget about “the Guru in Your Gut.” The gut … [Read more...]

Referral Sources Can Be the Key to Exponential Growth

January 3, 2011 By Leave a Comment
Lisa Elia PR

One of the ways to control your business more quickly is to tap into the power of good referral sources. In my own business, I can trace back hundreds of thousands of dollars I earned over the years to just a few people who have referred me business. I recorded a message for you about this topic about how you can foster relationships with your referral sources and make getting new business a lot easier. Listen by clicking on the audio player … [Read more...]

10 Questions to Answer to Have a Life-Changing Year

December 14, 2010 By Leave a Comment

1. How do I want to feel when I wake up each day, in the new year? 2. How can I get rid of the tasks in my life that I don’t like to do (e.g., software, staffing, outsourcing)? 3. How will I feed myself creatively on a regular basis? 4. Which exciting new experiences do I want to add to my life throughout the year? 5. How will I greatly expand my circle of friends, business acquaintances, referral sources, etc.? 6. What specific things will I do to vastly increase my knowledge … [Read more...]

It All Begins With You: Are You Ready to Shine?

May 19, 2009 By Leave a Comment
Grass Blades

When people think of public relations, they often think of it being something outside of themselves, but it really begins within. It begins with you! Without you, the entrepreneur — the creator of your product, your service or your enterprise — there would be nothing to talk about or promote. It all began with your idea, your concept and your passion. This is the foundation of your PR campaign. Before you can decide how you want to relate to your publics, you have to get clear on your … [Read more...]

Does Your Elevator Pitch Need A Lift?

May 12, 2009 By Leave a Comment
elevator pitch

How’s your elevator pitch? You know… it’s that quick description of your company, project or services that you have to use every day to tell people who you are and what you do. Does yours do the job or does it fall flat? Maybe your elevator pitch could use a lift. Your elevator pitch is one of the most important message statements you will develop to reflect your brand, attract clients and strategic partners and communicate with the press. Here are some tips to help you create a … [Read more...]