Create an Online Press Room That the Media Will Love

December 18, 2009 By 2 Comments
Lisa Elia PR Media Outlet Placements

If you want press coverage, make it easy for the media to cover you by having a great online press room. Journalists, bloggers and TV and radio producers are very busy, especially now that many of the media outlets have reduced their staff, so the more you can supply them with the information they need at the click of a mouse, the more they’ll want to work with you. One of the best things you can do to help yourself and the media you’re trying to attract, is to have a great online press … [Read more...]

Give Yourself a PR Check-Up

November 24, 2009 By Leave a Comment
Time for Change clock

With the year coming to an end, now is the time to set yourself up for a strong leap into 2010, but you won’t know where you’re going until you know exactly where you are right now. So, I’ve created this PR Check-Up to help you assess your current situation so you can determine what you can do, where you need help from your team or others and what your next steps should be. 1. Is everyone on your staff/team well informed about the company you’re your offerings, pursuing the same goals … [Read more...]

Does Your Elevator Pitch Need A Lift?

May 12, 2009 By Leave a Comment
elevator pitch

How’s your elevator pitch? You know… it’s that quick description of your company, project or services that you have to use every day to tell people who you are and what you do. Does yours do the job or does it fall flat? Maybe your elevator pitch could use a lift. Your elevator pitch is one of the most important message statements you will develop to reflect your brand, attract clients and strategic partners and communicate with the press. Here are some tips to help you create a … [Read more...]