Do you do what you tell your clients to do? Why I’m finally doing more PR for myself.

LisaElia-8-11

Do you do what you tell your clients to do? Listen to this recording to find out why it’s so important. [audio:http://lisaeliapr.audioacrobat.com/download/aa686a3a-c15e-9e21-ac0f-5bfb8fc66d57.mp3] Or CLICK HERE to Download the recording to your computer. Although we submit information in response to media queries on a daily basis for our clients, two days ago I finally started submitting some of my information and ideas to queries I found on HARO (www.helpareporter.com) and … [Read more...]

What is AP Style and Why Should You Care?

reading magazines

If you’re writing press releases or even if you are having them written for you, it’s important to know what Associated Press Style is because it will save you many PR hours and/or dollars. Associated Press Style is the media industry standard for journalistic style. Adhering to this style will make members of the media take you seriously, and it will make it easier for editors to publish your release immediately, and you ALWAYS want to make their job as easy as possible. First, … [Read more...]

Media Tips from Meet the Media Day 2010 Panelists

Meet the Media Day Attendees

For those of you who attended, thank you for making Meet the Media Day 2010 a success. Everyone, including the press, commented on how fabulous everyone was–including all of the attendees. So many people asked us when our next event will be that we are already planning our next Meet the Media Day for Saturday, October 15, 2011. For those of you who weren’t there and missed the fabulous media panel, here are some of the things they shared: most of them want to be contacted by email … [Read more...]