Media Training Tips

November 11, 2011 By Leave a Comment
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One of the things I’ve noticed lately is that people are becoming more aware of the need for media training. I think it’s because as more people begin to make their own videos they see that it’s not always as easy as it looks to deliver content in a smooth, engaging way. Add to this the pressure of being asked questions by an inquisitive reporter and you could have a nerve-racking situation. BUT, that doesn’t have to be the case. Like anything else you want to master, learning to … [Read more...]

Do you do what you tell your clients to do? Why I’m finally doing more PR for myself.

July 8, 2011 By Leave a Comment
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Do you do what you tell your clients to do? Listen to this recording to find out why it’s so important. [audio:http://lisaeliapr.audioacrobat.com/download/aa686a3a-c15e-9e21-ac0f-5bfb8fc66d57.mp3] Or CLICK HERE to Download the recording to your computer. Although we submit information in response to media queries on a daily basis for our clients, two days ago I finally started submitting some of my information and ideas to queries I found on HARO (www.helpareporter.com) and … [Read more...]

Avoid These Mistakes in TV, Radio or Print Interviews

December 28, 2010 By Leave a Comment
camera with people in background

Many years ago, I had a client who INSISTED that she didn’t need media training because she had been interviewed by the press and had created some of her own promotional videos. When I booked her on an NBC segment, she was unaware that a second camera was on her while the interviewer spoke. What was caught on camera? My client looking down at the ground, looking disengaged. NOT GOOD! This is one of the reasons I now insist on media training my clients or at least doing a mock interview or two … [Read more...]