Media Relations | Lisa Elia PR

Free News Wires

February 15, 2012 By Lisa Elia 9 Comments

One question I get a lot is, “what do I do with my press release once I have written it?” One of the first things I recommend doing is to post your press release on a very effective news wire, such as Marketwire or PR Newswire. You can also post your news release on many of the free news wires. I’ve created a list for you below. Have you distributed your press releases on any free sites or paid sites? If so, I'd love for you to share your experiences below. Or, if you haven't what's … [Read more...]

Media Training Tips

November 11, 2011 By Lisa Elia Leave a Comment

One of the things I’ve noticed lately is that people are becoming more aware of the need for media training. I think it’s because as more people begin to make their own videos they see that it’s not always as easy as it looks to deliver content in a smooth, engaging way. Add to this the pressure of being asked questions by an inquisitive reporter and you could have a nerve-racking situation. BUT, that doesn’t have to be the case. Like anything else you want to master, learning to … [Read more...]

Do you do what you tell your clients to do? Why I’m finally doing more PR for myself.

July 8, 2011 By Lisa Elia Leave a Comment

Do you do what you tell your clients to do? Listen to this recording to find out why it’s so important. [audio:http://lisaeliapr.audioacrobat.com/download/aa686a3a-c15e-9e21-ac0f-5bfb8fc66d57.mp3] Or CLICK HERE to Download the recording to your computer. Although we submit information in response to media queries on a daily basis for our clients, two days ago I finally started submitting some of my information and ideas to queries I found on HARO (www.helpareporter.com) and … [Read more...]

What is AP Style and Why Should You Care?

May 27, 2011 By Lisa Elia Leave a Comment

If you’re writing press releases or even if you are having them written for you, it’s important to know what Associated Press Style is because it will save you many PR hours and/or dollars. Associated Press Style is the media industry standard for journalistic style. Adhering to this style will make members of the media take you seriously, and it will make it easier for editors to publish your release immediately, and you ALWAYS want to make their job as easy as possible. First, … [Read more...]

Avoid These Mistakes in TV, Radio or Print Interviews

December 28, 2010 By Lisa Elia Leave a Comment

Many years ago, I had a client who INSISTED that she didn’t need media training because she had been interviewed by the press and had created some of her own promotional videos. When I booked her on an NBC segment, she was unaware that a second camera was on her while the interviewer spoke. What was caught on camera? My client looking down at the ground, looking disengaged. NOT GOOD! This is one of the reasons I now insist on media training my clients or at least doing a mock interview or two … [Read more...]

What You Say about Others Speaks Volumes about You

November 3, 2010 By Lisa Elia Leave a Comment

Gossiping about others can actually be good for you and actually help you feel more supported and raise your self-esteem, but only if it’s positive gossip, such as praising another person, according to research conducted at Staffordshire University in the United Kingdom. The study found that people who gossiped negatively about others did not experience the same lift in self-esteem. If you spend time criticizing others, even if your criticism is directed at a group of people or people who … [Read more...]

Ten Great Things You Can Do with Press Placements, Once You Get Them

October 14, 2010 By Lisa Elia Leave a Comment

Eric Clapton sang, “It’s in the way that you use it.” While this applies to many things, it certainly applies to press coverage. One of the best things about getting press coverage is that you can use it to help your business in a multitude of ways. Certainly, good press placements can help new clients and buyers find you, so you can experience an immediate burst in sales. However, there’s so much more that you can do to maximize every placement you get. Being featured in respected … [Read more...]

Do You Possess These 7 Success Qualities?

October 7, 2010 By Lisa Elia 2 Comments

When you look at the people who achieve the level of success many of us aspire to, they seem to possess specific qualities. There are seven qualities I believe are necessary to succeed in achieving those big goals I know you have. Do you possess these qualities? Committed Do you commit to your success and the do EVERYTHING you can to achieve your goals, even when you’re tired, you have a lot on your plate or you don’t know what the outcome will be? Commit to everything you do. Those … [Read more...]

Media Tips from Meet the Media Day 2010 Panelists

May 26, 2010 By Lisa Elia Leave a Comment

For those of you who attended, thank you for making Meet the Media Day 2010 a success. Everyone, including the press, commented on how fabulous everyone was–including all of the attendees. So many people asked us when our next event will be that we are already planning our next Meet the Media Day for Saturday, October 15, 2011. For those of you who weren’t there and missed the fabulous media panel, here are some of the things they shared: most of them want to be contacted by email … [Read more...]

10 Tips To Make The Media Love Working With You

April 14, 2010 By Lisa Elia Leave a Comment

1. Be polite and respectful. Remember that these editors, journalists and producers are paid to find stories that will interest their respective audiences. In essence, they are the experts on their particular media outlets. If they tell you your story is not right for their audience, believe them. This does not mean, however, that you can’t offer them another story unless they’ve told you that YOU are not right for their media outlet. 2. Know your message. You should be so clear on your … [Read more...]

On Writing Well: Tips and Resources to Help

July 17, 2009 By Lisa Elia Leave a Comment

The ability to write well can lead to success. Even if you hire someone to handle your publicity and write press releases for you, it’s important to be able to write good business letters, notes and e-mails. There are some communications you will want to handle yourself, such as a brief thank you e-mail or a note to an editor who wrote a great article about you. Your writing style is a part of your overall brand and it can either open or close doors for you. What does your writing do for … [Read more...]