Free News Wires

February 15, 2012 By 9 Comments
Press

One question I get a lot is, “what do I do with my press release once I have written it?” One of the first things I recommend doing is to post your press release on a very effective news wire, such as Marketwire or PR Newswire. You can also post your news release on many of the free news wires. I’ve created a list for you below. Have you distributed your press releases on any free sites or paid sites? If so, I'd love for you to share your experiences below. Or, if you haven't what's … [Read more...]

What is AP Style and Why Should You Care?

May 27, 2011 By Leave a Comment
reading magazines

If you’re writing press releases or even if you are having them written for you, it’s important to know what Associated Press Style is because it will save you many PR hours and/or dollars. Associated Press Style is the media industry standard for journalistic style. Adhering to this style will make members of the media take you seriously, and it will make it easier for editors to publish your release immediately, and you ALWAYS want to make their job as easy as possible. First, … [Read more...]

Do You Possess These 7 Success Qualities?

October 7, 2010 By 2 Comments

When you look at the people who achieve the level of success many of us aspire to, they seem to possess specific qualities. There are seven qualities I believe are necessary to succeed in achieving those big goals I know you have. Do you possess these qualities? Committed Do you commit to your success and the do EVERYTHING you can to achieve your goals, even when you’re tired, you have a lot on your plate or you don’t know what the outcome will be? Commit to everything you do. Those … [Read more...]

Why Press Releases Still Work: Inc. Magazine Found Me Through One

March 18, 2010 By Leave a Comment
Inc Magazine Cover

Want to know how a press release landed me an interview with Inc. Magazine? This is not me on the cover. (It’s a man, for starters.) Here’s what I did, and I can teach you how to do this, too! A few weeks ago, I wrote and distributed a press release announcing one of my free Ustream calls. You can read the article by clicking HERE.  But let me break things down and explain WHY this press release attracted the attention of the media. 1. After opening with the news, which is the … [Read more...]

Holding Events to Gain Publicity: Should You or Shouldn’t You?

August 20, 2009 By Leave a Comment
Lisa Elia Headshot

People often believe that if they hold an event and promote it well, they’ll receive scads of publicity and many people will attend. This may or may not turn out to be true. Events can be a great way to introduce a hot, new product or service, create awareness for a cause or brand a company. However, some events can be costly and don’t produce the results people desire: I believe this is because they have not gained clarity on their goals for the event and analyzed whether it’s the best … [Read more...]

Watch Your Mouth (and Your Keyboard)

June 30, 2009 By Leave a Comment
Be careful what you say

Authenticity and honesty are integral to creating a strong business and brand. However, this does not mean you must divulge everything about your business, nor should you. Since the recession hit, I’ve heard many business owners and entrepreneurs complain about how hard it is and how tough business has become. While people need to vent and express themselves, it’s important to consider several things before you open your mouth or hit your keyboard. Ask yourself these questions before … [Read more...]