Before you hit SEND, Choose Your Communication Method Wisely

April 20, 2012 By 4 Comments
Miscommunication

Have you ever received an angry response to an email you intended to be neutral or even nice? Or, have you sent a text thinking it would be quicker than a phone call or email, but what resulted was an hour of thumbing messages back and forth. A colleague called me a couple of weeks ago and she was distraught because a client had let her firm go after receiving an email that she’d sent. Apparently, this client was demanding more of her and her firm than they were contracted to receive, so … [Read more...]

Free News Wires

February 15, 2012 By 9 Comments
Press

One question I get a lot is, “what do I do with my press release once I have written it?” One of the first things I recommend doing is to post your press release on a very effective news wire, such as Marketwire or PR Newswire. You can also post your news release on many of the free news wires. I’ve created a list for you below. Have you distributed your press releases on any free sites or paid sites? If so, I'd love for you to share your experiences below. Or, if you haven't what's … [Read more...]

Do you do what you tell your clients to do? Why I’m finally doing more PR for myself.

July 8, 2011 By Leave a Comment
LisaElia-8-11

Do you do what you tell your clients to do? Listen to this recording to find out why it’s so important. [audio:http://lisaeliapr.audioacrobat.com/download/aa686a3a-c15e-9e21-ac0f-5bfb8fc66d57.mp3] Or CLICK HERE to Download the recording to your computer. Although we submit information in response to media queries on a daily basis for our clients, two days ago I finally started submitting some of my information and ideas to queries I found on HARO (www.helpareporter.com) and … [Read more...]

How to Position Yourself for BIG Deals

October 22, 2010 By Leave a Comment
Lisa In WhiteDress

People often ask me how some of my clients were able to land great high-level opportunities, like book deals with paid advances, video deals, their own TV shows or recurring segments, sponsorships and more. Much of it comes with positioning and preparation. I’ve created a brief audio recording with some tips to help you get started in positioning yourself for these types of opportunities that not only increase your visibility and help you spread your message, but can also bring you great … [Read more...]

Do You Possess These 7 Success Qualities?

October 7, 2010 By 2 Comments

When you look at the people who achieve the level of success many of us aspire to, they seem to possess specific qualities. There are seven qualities I believe are necessary to succeed in achieving those big goals I know you have. Do you possess these qualities? Committed Do you commit to your success and the do EVERYTHING you can to achieve your goals, even when you’re tired, you have a lot on your plate or you don’t know what the outcome will be? Commit to everything you do. Those … [Read more...]