Before you hit SEND, Choose Your Communication Method Wisely

Miscommunication

Have you ever received an angry response to an email you intended to be neutral or even nice? Or, have you sent a text thinking it would be quicker than a phone call or email, but what resulted was an hour of thumbing messages back and forth. A colleague called me a couple of weeks ago and she was distraught because a client had let her firm go after receiving an email that she’d sent. Apparently, this client was demanding more of her and her firm than they were contracted to receive, so … [Read more...]

How To Be a Great Client and Get the Most from Your Vendors

women smiling and working together

Public relations encompasses how you relate to ALL of your publics, which includes not only your customers, but also vendors, employees, and almost everyone you encounter. One of the things people in business often don’t give enough attention to is their vendors. Your vendors can be fantastic referral sources and they help your business to function optimally. There’s so much focus on getting clients, do you ever ask yourself what kind of client you are? Would YOU want you as a client? … [Read more...]

ON FANS AND PEARL JAM: A LESSON IN CUSTOMER SERVICE

Pearl Jam

My husband and I attended a Pearl Jam concert last month, as guests of lead singer Eddie Vedder’s mother. We spoke to people who sat next to us at dinner at a nearby restaurant before the show and to people who sat near us during the concert, many of whom overheard our conversations and were excited to meet “Eddie’s mom.” Many of these ardent Pearl Jam fans had traveled from as far away as Canada, New York and other locations, taking time away from their jobs, to see their favorite … [Read more...]