LA PR Pro Lisa Elia & team provide public relations planning, media training, media relations and more
You have probably heard that when writing a press release, you should start with the “who, what, where, when, why (and sometimes how)” of your story. These are often referred to as “the 5 Ws”. What if you start your new year the same way? I’ve written a list of questions that will help you create “The 5 Ws of Your New Year”. Get yourself into a quiet place, grab a pen or keyboard and let your imagination and dreams guide your answers to these questions: 1. Who will … [Read more...]
When it comes to publicity, most people don’t know where to begin. They’re not even sure if they’re ready for it. So, I created “The 5 Components of Publicity Readiness.” This is my quick list of the 5 things you should have handled before you begin going after “big-time media,” like the Today Show, the Ellen Degeneres Show, Oprah or even magazines or newspapers. I put it in true/false form so you can give yourself a quick test. Answer “true” or “false” to the … [Read more...]
When you look at the people who achieve the level of success many of us aspire to, they seem to possess specific qualities. There are seven qualities I believe are necessary to succeed in achieving those big goals I know you have. Do you possess these qualities? Committed Do you commit to your success and the do EVERYTHING you can to achieve your goals, even when you’re tired, you have a lot on your plate or you don’t know what the outcome will be? Commit to everything you do. Those … [Read more...]
Does Your Business Serve a Purpose Bigger Than Yourself? Plan for It! Are you leaving a part of yourself out of your work? It’s so easy to compartmentalize our lives and to think, “This is who I am at work and this is who I am in my personal life, or this is what I do now and this is what I’ll do someday, when I have the time or money.” If you’re compartmentalizing yourself or leaving the things you REALLY want to do for SOME DAY, what effect is that having on your life? And, … [Read more...]
Much is said about committing to your word in business. It’s always been important and has become increasingly so in today’s transparent world, where people have been fired for calling in sick while simultaneously being seen partying in photos on Facebook. While most of want to keep our word every day, we sometimes set ourselves up for failure by promising too much, too soon. When working with the media or clients, your word is everything! Here are some ways you can help yourself live … [Read more...]
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