Is Your Creativity Tempting You Away from Your Real Work?
Every great business success begins with great planning. I know that some people don’t want to hear this because they may want to believe that they can just “divine” their way to success. While following your intuition and paying attention to your creative impulses are important components of success, it’s important to know when you’re using your creativity to escape the work you need to do. When you have creative ideas, before you pursue them, ask yourself the following questions: 1. Is the pursuit of this idea going to take me...
read moreMedia Training Tips Video and Media Training Class Announcement
One of the first things I do with any of my agency’s new clients is to put them through media training because it’s crucial to be ready to go before you put yourself in the public eye. Here’s a video that gives you a few quick tips, but there’s much more to it than this, which is why I have a public Media Training Class scheduled for May 31. More details are provided below. . . Usually, my media training programs are private, but I’ve had some requests for an affordable, group class, so I’ve planned one for May 31, in West Los...
read moreUse Video to Engage Members of the Media
Videos are extremely important because members of the media (especially TV producers) need to see how you will come across on camera before they will book you for an interview. Increasingly, print media outlets are now including videos on their websites, to correlate to their print articles. Members of the media frequently search YouTube and Google for experts to interview and products to feature. So, if you want to attract the media and keep them interested in you or your company, video is crucial. If you are an expert, create videos of...
read morePrep yourself for TV interviews. I’ll be on Entertainment Tonight.
I’m going to be on Entertainment Tonight this weekend, sharing my PR and media training expertise. The show airs at 7:00 pm on CBS. This will be my third segment with ET, and they had called me two other times when I wasn’t able to do the segments due to scheduling conflicts. However, I believe that one of the reasons they’ve called me so much is that I’m easy to work with. Here are some things you can do to make yourself easy to work with: 1. Be a true expert in your field, so that if you are asked questions you can quickly formulate...
read more3 Bust-Out Growth Tactics
If you want to change your business quickly, quickly change some of the things you’re doing. 1. Look for the hidden gems — products or services you can create easily or re-purpose. Most business owners and executives overlook some of the very valuable services they could provide because they take their own knowledge for granted and, possibly, assume that “everyone knows that.” Product-based companies can usually find new uses for their products or they can tweak them slightly to re-position them. If you look...
read moreQuestions and Answers from Shark Tank Teleseminar
Inspired by ABC TV’s Shark Tank, I recently hosted a complimentary teleseminar, with Financial Expert Dean Erickson, to share tools, advice and strategies to help entrepreneurs calm their nerves, prepare for presentations and land great sponsors and lucrative business deals. During the Get Ready for Shark Tank Teleseminar, I received many great questions from attendees. In case you’ve missed this on my Facebook page, here are the questions, along with my answers. If you have any additional questions, feel free to post them on my...
read moreLetters to the editor: should you or shouldn’t you?
If you want to be seen as a thought leader, one good way to gain visibility is to write a letter to the editor of a newspaper or other print media outlets, in the hopes of it being published, of course. Letters to the editor are generally meant to be in response to something that a media outlet has published. People write letters to the editor in order to express opinions in support of, or in opposition to, an article that was published in the editor’s media outlet. Some people write letters to the editor to expand upon information that...
read moreThe NEW Woman of Influence JumpStart Program
I am very happy to announce that we have selected the stunning Luxe Sunset Boulevard Hotel as the location for the Woman of Influence JumpStart live event on Saturday, April 13. I have previously held private intensives and attended many events there, so I know that it will be the perfect location for this full day of strategy and interaction. I have created the new Woman of Influence JumpStart program to help women who want to increase their visibility through publicity, public speaking or other methods, without making a huge financial...
read moreHow to Become a Contributing Writer or Editor
Being a contributing writer or editor to a major media outlet, like The Huffington Post or Forbes.com, can do a lot to increase your visibility and to establish you as a thought leader. While thousands of people submit themselves, there are some things you can do to stack the odds of being accepted in your favor. 1. Be sure to carefully read the submission guidelines, which are usually listed on the media outlet or blog’s website. If you can’t find the guidelines, go to the About Us or Contact Us or FAQs page, and you will probably find...
read moreGet Ready for Shark Tank Teleseminar
This is no longer available. However, if you would like to be kept apprised of our upcoming webinars, and receive Lisa’s top PR and media training tips, you can register for one of her free guides by clicking on the images below. . Do you ever watch the ABC TV show, “Shark Tank”? Do you hope or plan to be on the show some day? Have you ever noticed how so many of the people who are on the show are unprepared? Or, have you seen some people get so nervous that they blow it? After watching just about every episode,...
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