Lisa’s Blog

Before you hit SEND, Choose Your Communication Method Wisely

Have you ever received an angry response to an email you intended to be neutral or even nice? Or, have you sent a text thinking it would be quicker than a phone call or email, but what resulted was an hour of thumbing messages back and forth. A colleague called me a couple of weeks ago and she … [Read More...]

Free News Wires

One question I get a lot is, “what do I do with my press release once I have written it?” One of the first things I recommend doing is to post your press release on a very effective news wire, such as Marketwire or PR Newswire. You can also post your news release on many of the free news … [Read More...]

How to Handle Requests for Free Consultations

Do you ever receive those calls or emails from people who say, “I just want to pick your brain about...”? Just the phraseology is a bit invasive, isn’t it? Really, who wants someone picking their brain? Sometimes people dress up these requests with an offer for lunch or dinner or something … [Read More...]

The 5 Ws of Your New Year

You have probably heard that when writing a press release, you should start with the “who, what, where, when, why (and sometimes how)” of your story. These are often referred to as “the 5 Ws”. What if you start your new year the same way? I’ve written a list of questions that will … [Read More...]

Bring Out the Bling in Your Business

DON’T BURY YOUR GOLD: As you work in a specific field for any number of years, it’s easy to take for granted all the golden nuggets of information you’ve accumulated over the years. Don’t assume that others know everything you know. Many people need the information and products you … [Read More...]

Giant Leap or Baby Steps…Use the STAR Method to Decide

There are so many messages going around about how you MUST take giant leaps in your business, but I don’t necessarily agree that this is the truth for everyone, at all times. Sometimes, in certain areas of your business giant leaps are necessary, whereas in other areas you may need to take baby … [Read More...]

Success Is in the Details: Are You Managing Yours Well?

This is the time of year when some people start to pull back and relax a bit, while others are planning for a successful 2012. A great strategy, with specific action steps, is what leads to success. Mindset and goal setting alone won’t do it: you need to take the right ACTIONS with the right … [Read More...]