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One Day Can Change Everything

Posted by on Apr 15, 2014 in Business, Business Tips, Coach, Events, LA Publicist, Lisa Elia, Strategic Plan, Strategic Planning, Success, Success Tips | Comments Off

woman looking up below trees

Have you ever noticed how sometimes the biggest and best changes you’ve made in your life have happened because of something that occurred on one specific day?

If you’ve met your special someone, it happened in an instant. One moment, that person was not in your life, and a moment later, whether you knew it at the time or not, you had found someone who would change your life forever.

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5 Questions to Ask Yourself, Before Making Requests of Others

Posted by on Apr 4, 2014 in Business, Business Tips, Communication, Communication Tips, Messaging, Self-Help Book, Strategic Plan, Strategic Planning, Strategy, Success, Success Tips | Comments Off

a stone pavement

If you want to accomplish anything, you usually have to ask people for something, whether it’s new business, sponsorship dollars, representation, a referral, or something else.

Any time you want anyone to help you or align with you in business, start by asking the most important question:

1. What’s in it for them?

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10 Time-Saving Tips

Posted by on Mar 21, 2014 in Business, Business Tips, Lisa Elia, Strategy, Success Tips, Time Management | Comments Off


10 Time-Saving Tips 1. Automate every process you can. There is so much great software available to us now that we can save more time every day. For example, one of my favorite time-saving software programs is Time Trade, which allows my clients to schedule media training sessions and meetings with me, and it syncs with my online calendar. Set up as many regular bill payments on auto-pay as you can. Many credit card companies and banks have software that integrates with popular accounting software programs, so you can have your transactions synced right into your accounting software, saving you more time.


2. When you give instructions to a staff member or vendor, write them out or audio record yourself.


If the staff member or vendor missed something, he or she can go back and read or listen to the instructions without taking any of your time. Having things in writing or recorded also helps to avoid confusion and costly mistakes.


3. Write out shortcuts to share among your team.


Any time one of your team members learns or develops an efficient way to do something that others in your organization will need to do, have him or her write up the process quickly, so everyone else can learn the shortcuts.


4. Do as much of your shopping online as you can.


I order everything from office supplies to groceries, to clothing to computer equipment, online.


The next time you drive somewhere to do an errand, consider whether or not there is a way you could get what you need online. Driving around doing errands is not a great use of your time.


Most items that you purchase online can be returned easily, often with pre-paid shipping labels. Many online shopping sites keep your order history if you create a free account. If you order the same items, such as office supplies or groceries, over and over, this can save you a lot of time.


5. Stick to meeting times.


If you have a meeting set to begin and end at a certain time, try to stick to it. This can help you and the others in the meeting to stay on track and use everyone’s time well.


6. Keep a log of FAQs (frequently asked questions) with your responses to them.


Most of us are asked the same questions repeatedly. Having answers at the ready saves a lot of time.


This is effective not only in business, but also in your personal life. Keep information you will need to fill out medical forms, insurance forms or other forms in one place for quick access.


7. Dump, skim and read emails only if necessary.


When you open your email, even if you have set filters to organize your email into folders, you may have a lot to sift through. Before you even open any, throw away any extraneous emails. Then, look at the emails from important people, like your clients or employer. Skim each email first. Sometimes you get all you need from an email or newsletter with a quick skim. If you need to read it more closely, you can. If you don’t, respond or file the email.


Rushing through your email a bit will help you to avoid giving minor matters too much importance and too much of your time.


8. Do things in bulk.


Whenever you must go through a process to do something, it’s usually more efficient to do more of it all at once. This is why you receive price breaks when you order larger quantities from manufacturers or printers. The time it takes to set things up and get the process going is often a significant part of the cost.


Consider what you can do in bulk, such as cooking larger quantities of food and freezing some for future use.


9. Buy duplicates of things you will need on the go.


I have duplicates of most of my cosmetics that I use daily: one set stays with in my vanity area and one set is always in my purse, so if I have to run out the door for a last-minute TV interview or meeting, I have everything I need.


10. Hire people.


Hire people to do the things that you don’t need to be doing yourself, such as bookkeeping, housekeeping, or even clothing shopping.

For example, if you hire a housekeeper to spend 6 hours cleaning your home on a Saturday, you can use that time with your family and friends, engaging in money-making ventures, or simply restoring yourself.

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3 Things You Can Do to Attract TV Deals, Book Deals and Other Big Opportunities

Posted by on Feb 24, 2014 in Business Tips, Free PR, Free Publicity Tips, Free Teleseminar, LA Publicist, Lisa Elia, Lisa Elia PR, PR, PR Advice, PR Coaching, PR Expert, PR Firm, PR for Coaches, PR Plan, PR Success, PR Tips, PR Tips for Entrepreneurs, Public Relations, Public Relations Expert, Public Relations Experts, Publicist, Publicity, Speaking Engagements, Success Tips | Comments Off

Have you ever wondered what you can do to attract the attention of producers of TV show developers, book publishing companies, companies who have endorsement deals, and other big power players?

There are things you can do that will attract the attention of these important decision makers and to let them know that you’re the person they’re looking for.

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Communicating with Maturity

Posted by on Feb 4, 2014 in Commitment, Communication, Communication Tips, Lisa Elia, Lisa Elia PR, Strategy, Success Tips | Comments Off

Communicating with Maturity

autumn glory

We hear so much about authenticity and transparency and accountability. All of these are felt by others through our communication. What it really comes down to is maturity.

Communicating with maturity is very simple. It includes taking responsibility for one’s actions and for the promises one makes, and communicating clearly when you cannot deliver on your promises due to extenuating circumstances.

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5 Ways to Narrow Your Focus, Reduce Your Stress, and Grow Your Business

Posted by on Jan 9, 2014 in Business, Business Tips, Lisa Elia, Lisa Elia PR, Strategic Plan, Strategic Planning, Strategy | Comments Off


 5 Ways to Narrow Your Focus, Reduce Your Stress, and Grow Your Business

 I wrote this article for business owners, but if you work for someone else and manage projects and sometimes feel overwhelmed, this information may be just what you need.


1. Identify your top one or two cash cows.

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10 Insightful Questions to Ask Yourself at the End of the Year

Posted by on Dec 20, 2013 in Public Relations Expert | Comments Off

As the year comes to a close, reflecting on the past year feels like a natural thing to do. Rather than focusing solely on the very visible, structured achievements on which we’re often evaluated, by ourselves or others, I’ve created a list of questions that will help you discover some of the most meaningful progress you’ve made over the last year.

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Create an Online Press Room That the Media Will Love

Posted by on Dec 2, 2013 in Communication, Communication Tips, Free PR, Free Publicity Tips, LA Publicist, Lisa Elia, Media Relations, Online Press Kit, Online Press Room, PR, PR Advice, PR Coaching, PR Expert, PR Plan, PR Success, PR Tips, PR Tips for Entrepreneurs, Presentation Tips, Press Kit, Public Relations Experts, Publicist | Comments Off

Press room

Screen shot of my press room.

Most people who are in business or who are experts, authors or entertainers, would love to be featured in, or on, major media outlets, not only so they can spread their messages to millions of people quickly, but because large media outlets have a trusted following. Being seen on Oprah or CNN, or being featured in Inc. or Bloomberg Businessweek, gives you instant credibility amongst their audiences. This “third-party endorsement” from the trusted editors, writers and producers at the media outlets goes a long way in building their audiences’ trust in you!

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Free Publicity Training

Posted by on Dec 1, 2013 in Business, Business Tips, Free PR, Free Publicity Tips, Free Teleseminar, PR, PR Advice, PR Coaching, PR Expert, PR Firm, PR for Coaches, PR Plan, PR Success, PR Teleseminars, PR Tips, PR Tips for Entrepreneurs, Public Relations, Public Relations Expert, Public Relations Experts, Publicist, Publicity, Strategic Planning, Strategy, Success Tips | Comments Off

Door opening to stardust

Click the player to hear a message from Lisa Elia, your host.

Have you wanted to get more publicity (or start getting publicity) in major media outlets?

Creating a powerful publicity plan now is one of the best ways to position yourself and your company for greater visibility.

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A quick strategic plan? Is it possible? Is it effective?

Posted by on Nov 20, 2013 in Business, Business Tips, Decision making, Efficiency, Goals, Lisa Elia, Strategic Plan, Strategic Planning, Strategy, Success Tips | Comments Off

Can a quick strategic plan be effective? 

A very savvy, very busy woman emailed me asking this very question. We’ll call her Christy.  

My answer to Christy’s question was, “It depends.” 

A quick strategic plan that doesn’t provide a lot of detail, but provides a map to get you where you want to go, can be extremely effective for small businesses with just a few employees or team members, or for a solopreneur. 

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